
Olaplex sells to private equity firm Advent International
This week the professional hair brand and the firm announced a deal that will see Olaplex grow in terms of global market reach, product portfolio, and retail strategy.
News & Analysis on Cosmetics Innovation

This week the professional hair brand and the firm announced a deal that will see Olaplex grow in terms of global market reach, product portfolio, and retail strategy.

This June, the Colgate brand announced plans to launch its innovative new oral care packaging in 2020. Yet late last week, the Tom’s of Maine fully recyclable toothpaste tubes hit the market.

A live online masterclass aims to outline the first steps to develop a global beauty brand that consumers will love and keep them coming back for more.