News & Analysis on Cosmetics Innovation
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
The household cleaning company has bought 2 sun care businesses and a men’s skin care line this year, bringing the number of brands in the SC Johnson lifestyle category up to 8.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.
Germany-based cosmetics and personal care player Henkel has announced that it is acquiring premium professional hair care brand DevaCurl, which specializes in treatments and products for curly hair.