Archives for August 2, 2017

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Trends Update: A conversation with Stylus

By Deanna Utroske

In this video interview from Cosmoprof North America, Shannon Davenport, head of US advisory at Stylus, talks with Cosmetics Design senior correspondent Deanna Utroske about next-generation packaging, the trend toward minimal packaging design and clean...

Buxom Cosmetics’ new ecommerce and digital strategy

By Deanna Utroske

Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.