Archives for June 4, 2017

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Special newsletter - Indie brands

How brands, big and small, are appealing to consumers’ emotions

By Natasha Spencer

Welcome to the latest special edition newsletter on indie brands, looking at how organisations are striving to understand consumer emotions to drive new product developments and marketing techniques.

Indie Beauty Profile

Angela Caglia Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, skin care brand founder Angela Caglia describes how she leveraged her experience as a facialist to develop an eco-lux brand that resonates with today’s sophisticated consumers, and she underscores just how instrumental the...