News & Analysis on Cosmetics Innovation
The green beauty brand, founded by Ashley Prange, worked closely with creative agency Base Beauty to update its logo, primary and secondary packaging, store displays, as well as the messaging and website for Au Naturale Cosmetics—all in an effort to...
Cruelty Free International and The Body Shop have teamed up on a campaign to ask the intergovernmental organization to do just that. It’s an effort that could eventually act as a precedent for establishing other globally harmonious personal care and...
Conventional personal care product preservatives can damage or otherwise interfere with the body’s microbiome, so Mother Dirt products are formulated without those ingredients. Now the brand has announced updates to its shampoo that significantly extend...