Understanding the natural and organic consumer
The natural and organic cosmetic and personal care consumer has a reputation for being hard to please, so we spoke to a market analyst to find out why and discover how to give them what they want.
Archives for April 5, 2017
Natural personal care is no longer niche
According to Nature’s Gate, a brand that’s been around since the early 1970s, the natural beauty market is growing and changing. And even long-standing specialty brands are adapting to keep up with mainstream consumer expectations.
Why Clinique isn’t (exactly) resting on its laurels in the age of Indie Beauty and All Things Digital
Late last month in New York City, CEW hosted a sold-out newsmaker forum featuring Jane Lauder, global brand president of Clinique—and, yes, granddaughter of Estée Lauder, founder of the skin care brand’s parent company. At the event, she explained how...