Archives for March 22, 2017

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Whole Foods continues Beauty Week promotion

By Deanna Utroske

Starting this week the natural grocery retailer is running its third annual Beauty Week event, reinforcing the overlap among the food, wellness, and beauty categories, and cashing in on natural personal care and cosmetics trends.

Consumers trust ‘someone like me’ more than anyone else

By Deanna Utroske

Jennifer Cohan, president of the communications and marketing firm Edelman, shared new insights on consumer trust—and mistrust—when she spoke to cosmetics and personal care industry leaders and executives gathered for this year’s PCPC annual meeting in...

L’Oreal launches "Worth It Rewards" program

By Deanna Utroske

Putting a whole new spin on crowd funding and philanthropy, L’Oréal has reimagined corporate social responsibility as consumer social reasonability with its new cross-category rewards / charity giving program.

Special Newsletter - Colour Cosmetics

Truth or dare? Natural color cosmetics that work

By Deanna Utroske

Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is at...