News & Analysis on Cosmetics Innovation
Because brand identity is so important for beauty and personal care companies while the market continues to be more crowded, it becomes even more important to establish a differentiated, strong brand and diligently protect it.
The specialty chemical maker has plans to grow its business with personal care manufacturers in the US and emerging marketing, including Latin America. This deal is very much a part of the Elementis growth strategy.
Now among the biggest cosmetics and personal care companies in the world, Coty announced promising results while acknowledging that there are growing pains ahead.
The global pigments brand of chemical maker BASF awarded Ross Organic with the first-ever distributor of the year award, a notable milestone for both companies and a sign of things to come as well.