Archives for January 19, 2016

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Mary Kay reframes multicultural beauty

By Deanna Utroske

The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.

Part 2 of 4

Natural Fragrance: trading on exclusivity and purity

By Deanna Utroske

Ingredients used to formulate natural perfumes and scented personal care products differ from conventional ingredients, and this presents a challenge for brands. At the same time it’s an opportunity to develop and sell uniquely valuable product.