Olay brand seizes the opportunity provided by ageless beauty
Procter & Gamble has taken the decision to market its Olay skin care brand on the strength of the fast growing ageless beauty concept.
Archives for December 10, 2015
Dow and DuPont on the brink of a merger
The consolidation of these US chemical corporations will be a game changer for the personal care and cosmetics industries and have staggering economic implications on a regional, national, and global scale.
‘Free from claims that do not denigrate or confuse should be permissable’
Free from claims should not all be put in the same category as some can help consumers identify products and make selections based on their own preferences quicker, says Lorraine Dallmeier, Director of online Organic Cosmetic Science School Formula Botanica.
Procter & Gamble restructures its media buying business to cut costs
P&G is one of the world’s biggest advertisers, so when the company announces major changes to its media buying strategy, heads turn.