News & Analysis on Cosmetics Innovation
Croda’s US division, part of the world’s largest cosmetic ingredients operation, says that significant investment at its laboratory facilities is helping to raise the bar on response times and product claims.
Procter & Gamble scientists have found that adding chelants such as EDDS and histidine to shampoos and conditioners could reduce the damage caused by free radicals and keep hair healthier.
At the company’s worldwide Content Factory employees will create original digital assets to share brand stories, education and inspiration with consumers.
At this week’s CEW Beauty Insider event in New York City, a panel of multicultural beauty market leaders discussed the transition to a psychographic and needs-based cosmetics and personal care business.
After several years of steep decline for one of the biggest cosmetic players in the world, a positive rating from Citibank has sent stock prices surging amidst renewed hopes of improvements.