News & Analysis on Cosmetics Innovation
At the recent Cosmoprof Las Vegas event Cosmetics Design caught up with Lauren Boothby, who is a leading fragrance consultant at Air Aroma, a company specialized in providing scent marketing strategies to companies in a wide variety of commercial fields.
If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable banter?
According to the US-based packaging provider Axilone, its packaging engineers have come up with a lipstick concept that is simple, economical and can be opened and applied with one hand.
According to scientists from Israel and Germany, tighter EU regulations prohibiting the use of animals in safety testing, although more humane - is ultimately hindering new cosmetic product development.