Research reveals confusion over sunscreen terminology
New research shows that consumers in the United States are often confused by the terminology used on sunscreen labels, while a combined star rating and SPF system may make things easier.
Archives for June 17, 2015
Unilever shakes up marketing approach with Google partnership
Hindustan Unilever is shaking up its marketing approach by teaming up content creators like Facebook and Google in an effort to move away from traditional product placement.
Study shows consumers bear the cost of eco-friendly palm oil
It will be consumers who will be paying the price to harvest palm oil in an eco-friendly way, new research carried out in the US and the UK finds.
L’Oreal bringing wearable electronics out of the lab and on to consumers
Flexible wireless sensors, developed in collaboration with engineers from the University of Illinois, measure skin conditions and gather data that L’Oreal can put to good use.