Advertising watch group goes after Almay
The brand’s star spangled #SimplyAmerican campaign motivated TruthInAdvertising.org to file a deceptive advertising complaint with federal and state authorities.
Archives for May 19, 2015
LuxePack 2015 spotlights ingenuity
Packaging and design industry leaders take bold steps, spending on technology, innovating truly new containers, and shrewdly reinventing the way brands communicate with consumers.
Lubrizol makes move to promote Active Organics under the Lipotec brand umbrella
Following the 2011 acquisition of Active Organics, Lubrizol says it has now integrated the brand into its Lipotec umbrella of brands with immediate effect.
Unilever saves 1 million tonnes of CO2… and loads of money too!
Saving the planet can also save companies a lot of money too demonstrated by Unilever’s win-win example of saving 1 million tonnes of CO2 whilst also making cost savings of €244 million at the same time.
App aims to help NY consumers avoid products containing microbeads
Lawmakers in the state of New York have launched a pamphlet and accompanying app designed to help consumers avoid buying personal care products containing plastic microbeads.