Size matters: Unilever pays out for deceptive Axe packaging
A recent settlement between the District Attorney’s Office in Orange County and Unilever has seen the consumer goods giant shell out over $770,000 for the ‘deceptive’ packaging of products.
News & Analysis on Cosmetics Innovation
A recent settlement between the District Attorney’s Office in Orange County and Unilever has seen the consumer goods giant shell out over $770,000 for the ‘deceptive’ packaging of products.
Younger consumers in particular, prefer plant stems cells to traditional ingredients like retinol, giving brands an opportunity to tailor their messaging for different age groups in South Korea.
Product lines that feature natural oil ingredients appeal to shoppers across personal care categories, and in the hair removal category one prominent brand sees room to expand.