Private label brands get creative to land loyal consumers
Exclusive personal care brands use multiple strategies to keep consumers repurchasing and coming back for more.
Archives for January 27, 2015
Women’s Marketing outlines top trends for personal care brands
Experts at the media strategy agency Women’s Marketing spoke with Cosmetics Design about the top four trends that will shape marketing beauty and personal care products to women this year.
Is novel lipstick packaging a coming trend?
International cosmetics packaging manufacturers design lipstick tubes that help brands offer consumers more pleasurable and memorable beauty routines.
Women need to #DitchTheDrama as hair problems get in the way of life, says P&G
A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter & Gamble...
Clariant and Beraca team up to produce sustainable cosmetics ingredients
Swiss ingredients supplier Clariant is to join forces with Brazilian firm Beraca in a strategic alliance that will aim to produce sustainable ingredients for personal care.