News & Analysis on Cosmetics Innovation
Global player on the packaging scene, MeadWestvaco (MWV), has released findings from its recent study which show consumers expect the packaging of their skin care products to contribute to “sensorial and emotional experience” of their beauty regimes.
Although research continues to conclude that the paraben preserving agents used widely in cosmetics pose no threat to human health, consumer enthusiasm for products able to make ‘paraben-free’ claims remains robust, and brands are making the most of the...
Following earlier announcements that such a deal was in the making, a partnership in Brazil between Coty and Avon has now been officially signed.