News & Analysis on Cosmetics Innovation
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.
On the back of a presentation that Robert Passikoff, founder of Brand Keys, will give about consumer engagement at next year’s Cosmetics Vision event, we spoke to him to find out the best approach to cracking this vital nut.
The Natural Resources Defense Council has filed suit against the Food and Drug Administration for allegedly failing to provide the full records of it's approval of Colgate Total back in 1997.
**COSMEGRAM** - Our monthly specialised cosmetics infogram
This month the market researcher's interactive report exclusively for Cosmetics Design readers is focused on the key consumer insights and product trends currently impacting the global skin care sector.
The key trend in 2014 will be that of ‘mixologiste’ and will see big growth in multifunctional make-up in the U.S. where it is already gaining popularity, according to market researcher Mintel.