News & Analysis on Cosmetics Innovation
Major color cosmetics brand M.A.C. is behind a campaign targeting a new approach to brand loyalty using social medium Facebook to discover which old shades of lipstick and eye shadow consumers want back.
Brazilian consumers’ desire to keep their skin looking young has influenced an increasingly popular anti-aging trend in the country, which is pushing facial care to become one of the stars of the Brazilian skin care sector.
Color cosmetics company Fiore RX may find itself in hot water after the National Advertising Division referred claims made about its nail polish product to the Federal Trade Commission.