Packaging can do so much more to engage beauty consumers
With packaging potentially playing such a critical role in shaping a beauty consumer’s product choice, cosmetics companies need to adapt to the trends in order to maximise this opportunity.
Archives for December 6, 2012
Ashland develops a way to apply sunscreen to wet skin
Ashland Specialty Ingredients, a commercial unit of Ashland has developed a patent-pending 'HydroSheer' sun care formulation that can now be applied on wet skin, for product makers on a global scale.
Pizza Hut perfume....really?
The food giant has delved into the world of cosmetics with its very own perfume that it describes as "boasting top notes of freshly baked, hand-tossed dough."
Kraft develops new formulation for tooth-whitening gum
Kraft Foods has filed a patent for tooth-whitening chewing gum that uses encapsulated solid peroxide within the base.
Former Elizabeth Arden VP launches his own skin care line
Anthony Vargas, former vice president of Research and Development at Elizabeth Arden has branched out to create his own anti-aging skin care line based on his experience as a long time scientist and expert in the area.
Demand for cosmetic wipes continues to outpace market growth
Cosmetics and personal care wipes continue to see big demand in the US and a continued improvement in the economy is set to see projected growth in the category outpace overall growth in the cosmetics market in the next few years.
Coty could face court as class action is proposed over misleading mascara claims
Beauty behemoth Coty has found itself in a spot of bother after being hit with a proposed class action lawsuit over misleading claims made about its Rimmel mascara.