News & Analysis on Cosmetics Innovation
Cosmetic giant L’Oréal’s North American subsidiary has noted the importance of social media in brand development and consumer engagement particularly when it comes to improving relationships and getting an insight into the consumer.
Avon Products has reported one of its worst quarterly results in many years, with both sales and profits taking a big hit on the back of tough market conditions and an ill-defined product portfolio.
With the professional hair care market in Brazil said to account for four percent of the global market, Zerran international reckons its vegan hair range has great potential for success in this thriving market, over others.
A new study conducted over the last seven months has found that experts and consumers have a different understanding of whether the French consumer is sensitive to the presence of nanoparticles in sun creams.
Market research firm, Ruder Finn has forecasted that the luxury goods market is still growing due to a considerable amount of new consumer spending patterns emerging despite a cautious China market.