News & Analysis on Cosmetics Innovation
Although there are clear signs that consumers are shunning unnecessary purchases due to the economic uncertainty, a new report points to the fact that consumers continue to value personal care brands and purchases.
According to the American Chemical Society, growing demand for ‘enhanced cosmetics’ that combine cosmetic and active ingredients is further pushing research in the direction of microcapsules and other delivery technology areas in order to keep up.
Procter & Gamble has announced it has stopped spending money on further expansion in emerging markets until it stabilizes its largest and most profitable businesses.
Consumer trends and the importance of cosmetics packaging to the success of the product has led a market analyst to determine that the value of the global market in 2012 will reach $24bn.
California-based Bossa Nova Technologies has created two imaging systems based on polarization to quantitatively measure shine, color and hair fiber alignment.