Consumers in awe of powerful packaging
How a product is packaged is as important as the product itself, and luxury packaging succeeds best by filling the consumer with the feeling of awe, according to a market analyst.
Archives for May 23, 2012
European and US regulations – a world apart. For now…
Different cultures, various definitions and a global market make it difficult for regulation of cosmetic products in Europe and the US to properly align, but strides are being taken in order to sufficiently protect consumers around the world.
Social media can be a marketer’s dream come true
As interest rises and more companies turn to social media, the platforms could offer a vast opportunity for cosmetic brands if utilised correctly.
New algae extraction facility hopes to meet sustainable alternatives demand
Arizona-based algae technology company Heliae has unveiled a commercial demonstration facility said to showcase the scalability and economics of its proprietary algae technology platform.
Rieke Packaging opens new beauty base in Ohio
Arminak & Associates, part of Rieke Packaging Systems, has entered into New Albany Business Park’s beauty and personal care campus in Ohio.