News & Analysis on Cosmetics Innovation
Subscription sampling companies are said to be a new trend that better connects the consumer to the brand, enabling the sampler to find what product really works for them while offering up and coming brands the opportunity to reach potential buyers.
Colbert Packaging and Haapanen Brothers have joined forces to form a new provider of micro-folded packaging inserts and outserts which will serve a number of markets including cosmetics.
Westphalia-based cosmetics manufacturer LR Health & Beauty Systems claims that celebrities serve as ‘door openers’ that increase profits and create positive associations with the brand, on the back of its latest Bruce Willis perfume launch.
Cosmetics manufacturer Shiseido is targeting the Asian market with its anti-aging hair care range after survey results suggested it is of major concern to women in the region.
The growing importance of social media and networking tool Linkedin has been underlined by the fact that the industry’s biggest event, in-cosmetics, has just confirmed its 3,000th group member - a J&J executive.