News & Analysis on Cosmetics Innovation
Following concerns over the safety of salon workers and customers when using certain products to straighten hair, chemical company Croda has launched its own hair smoothing treatment which it claims contains no added formaldehyde.
Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.
Personal care manufacturer, Alpha Packaging has launched three new polyethylene terephthalate (PET) indented label, large round packers to the market, said to be ideal for supporting bulk quantities.
In light of worrying economic times, a new survey released by the Credit Suisse Research Institute (CSRI) has noted that the cosmetic industry has picked up, driven by three of the four BRIC markets.