Multi-billion dollar deal completed for specialty chemicals company
Investment holding company Berkshire Hathaway has announced the completion of one of the biggest deals in its history, as it has acquired Lubrizol for approximately $9.7bn.
Archives for September 18, 2011
Allergen-free liquid deodorant launched
US-based ingredients manufacturer CoValence has launched a liquid deodorant free of inflammatory ingredients or allergens that is suitable for all skin types.
Skin care company uses social media to launch product and position brand
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
Dove utilizes social media to promote its latest hair care campaign
Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.