Organic Male highlights importance of marketing men’s skin care to women
US-based skin care company Organic Male OM4 has highlighted the importance of the role of women in the purchase of male skin care products.
Archives for May 9, 2010
‘Consumer infidelity’ is biggest problem for the luxury sector
The difficult economic year of 2009 saw the rise of a less loyal and more open-minded consumer in the luxury market, says Karen Grant, Vice President of market research group NPD.
Internet is rising retail channel but attracting consumers can be difficult: Mintel
Although the internet is an expanding retail channel in the US it can be difficult to entice consumers into making an initial purchase, according to market research company Mintel.