Fairtrade cosmetics make a mark in 2009
Although the concept of fairtrade products is still relatively new to the beauty industry, a trickle of new product launches has turned into a steady stream, evinced by these launch highlights in 2009.
News & Analysis on Cosmetics Innovation
Although the concept of fairtrade products is still relatively new to the beauty industry, a trickle of new product launches has turned into a steady stream, evinced by these launch highlights in 2009.
Mark, Avon’s sister brand aimed at the younger generation, has introduced an e-commerce boutique on its facebook page.
Continuing the international roll-out of its professional, ammonia-free hair colorant Inoa, L’Oreal says it plans to launch the product in salons across Eastern Europe and Canada in March and in the US in May.
Alberto Culver, a manufacturer and marketer of personal care products, has entered into an agreement to purchase UK-based skincare company, Simple for £240m ($390m)
Individual approaches to marketing beauty products in the fast-growing developing markets is essential to success, the latest Kline Group market report reveals.
Shiseido is opening a sales subsidiary in Vietnam in response to greater consumer demand and significant growth within the cosmetics market from the country’s rapid economic development.