Study shows advantages of visualising cosmetics efficacy
A new study suggests that demonstrating a cosmetic’s performance using high technology visual means rather than statistics can increase the success rate of advertising.
Archives for July 29, 2009
Colgate profits rise on lower costs despite fall in sales
Lower costs boost second quarter profits for soap and toothpaste maker Colgate-Palmolive, despite the fact that global sales fell on the strength of the dollar.
Restructuring costs hit Avon second quarter profits
Avon has announced a 65 percent drop in profits as charges for its tough restructuring program bites into the company’s bottom line.
Self cleaning barcode system cuts costs and downtime, says company
A unique self-cleaning method that ensures low cost of ownership, minimal downtime and high quality printing of barcodes onto outer case packaging are the benefits claimed by the manufacturers of the system.