Estee Lauder uses online social marketing to push fragrance
Estee Lauder is the latest company to embark on an online social marketing campaign to support its Tommy Hilfiger Dreaming fragrance.
Archives for October 15, 2008
Genetic modification may increase a flower's fragrance
Genetically modified flowers and even aroma producing yeast could figure highly in the fragrance industry of the future, according to researchers in Israel.
XanGo launches Intuitive skin care line in North America
The launch of Glimpse Intuitive Skin Care claims to carve out a new niche in ‘mangosteen topical nutrition’ within the naturals personal care category.
New study underlines promise of ethnic market
The ethnic beauty market is tipped as a source of growth in sluggish times as the market widens beyond products geared towards African Americans, according to Packaged Facts.
NPA announces first companies to gain natural certification
The Natural Products Association (NPA) has published the names of the first beauty products to be certified under its new natural standard.