Product protection is undoubtedly one of the most sensitive questions among the profound changes our industry is going through.
Tougher regulations and competition make the introduction of new molecules always more challenging.
New customer values are calling for greater awareness in terms of safety and responsibility.
The result? A severe rationalization of ingredient portfolios and, as a direct consequence, the need to do more with less.
And how many functions does it take to be genuinely multifunctional?