As more beauty shoppers demand efficacious, clinically backed products to improve or enhance their skin and hair, the nutricosmetics market continues to grow.
Ahead of the in-cosmetics Global show in Paris this April, Dominika Andrys, beauty brand consultant and cosmetic chemist at Beauty Brand Formula Ltd, discussed developments in the nutricosmetics category.
Hi Dominika, nutricosmetics have become more popular in recent years. Do you think they are mainstreaming yet?
Dominika Andrys (DA): Nutricosmetics are moving closer to the mainstream, although they are still in a growth phase rather than fully mature. The “beauty-from-within” concept resonates strongly with modern consumers who increasingly see beauty, health, and wellness as interconnected. As a result, ingestible beauty products, such as collagen supplements, antioxidant blends, and skin-support vitamins, are gaining traction across both the supplement and beauty industries.
Globally, consumer interest is rising rapidly, with a large proportion of shoppers actively seeking solutions that support skin, hair, and nails from within. Collagen-based products dominate the category and represent a significant share of the nutricosmetics market.
We are also seeing a growing overlap with the longevity and biohacking movement. Consumers are becoming more proactive about maintaining long-term health and vitality, and skin health is increasingly viewed as a reflection of overall biological aging. Nutricosmetics fit naturally into this mindset because they focus on supporting the body internally through nutrients that may influence skin quality, collagen production, oxidative stress, and inflammation.
What is particularly interesting is that nutricosmetics are no longer limited to capsules or tablets. We are seeing powders, drinks, and gummies becoming popular formats, which makes them easier to incorporate into daily routines and more appealing to younger consumers.
What kinds of nutricosmetics products are most commonly used among beauty shoppers and why?
DA: Collagen supplements are currently the most widely used nutricosmetic products. They are strongly associated with improvements in skin elasticity, hydration, and overall anti-aging benefits, which makes them highly appealing to consumers concerned with visible signs of aging.
Other popular ingredients include:
• Hyaluronic acid – for skin hydration and moisture retention
• Biotin and zinc – commonly used in hair and nail supplements
• Antioxidants such as astaxanthin or green tea extracts – associated with protection against oxidative stress
• Omega fatty acids – linked to skin barrier support and anti-inflammatory benefits
Many consumers choose these products because they target multiple beauty concerns simultaneously (skin, hair, and nails), while aligning with the broader wellness trend.
What nutricosmetics do you think will become more popular over the upcoming years?
DA: Several areas of nutricosmetics are likely to experience strong growth as consumers increasingly adopt a more holistic view of beauty and health.
1. Personalized beauty supplements
Personalization is one of the most significant developments in the wellness and beauty industries. We are likely to see more nutricosmetic products tailored to individual needs based on factors such as skin concerns, lifestyle, age, diet, and even genetic or microbiome data. Advances in diagnostics, digital health tools and AI-driven assessments are making it easier for brands to recommend targeted supplement regimens. Consumers are moving away from a “one-size-fits-all” approach and are increasingly looking for solutions that address their specific biological and lifestyle factors.
2. Gut–skin axis products
The relationship between gut health and skin condition is receiving growing scientific attention. The gut microbiome can influence systemic inflammation, immune responses, and nutrient absorption, all of which may impact skin conditions such as acne, rosacea, or eczema. As a result, nutricosmetics containing probiotics, prebiotics, and postbiotics designed to support the gut–skin axis are likely to become more prominent. This area is particularly interesting because it links dermatology, nutrition, and microbiome science, which are all rapidly evolving fields.
3. Multifunctional supplements
Consumers increasingly prefer supplements that deliver multiple benefits at once. Rather than taking separate products for skin, immunity, and general well-being, many people look for multifunctional formulations that support several aspects of health simultaneously. For example, products that combine collagen with vitamins, antioxidants, adaptogens, or minerals may support skin health while also addressing energy levels, immune support, stress management, or sleep quality. This aligns with the broader trend toward simplified yet comprehensive wellness routines.
4. Functional beauty beverages
Formats will also continue to evolve. Beauty supplements are increasingly appearing in the form of functional beverages, beauty shots, and powder sachets that can be added to coffee, smoothies, or water. These formats appeal particularly to younger consumers because they are convenient, enjoyable to consume, and easy to incorporate into daily rituals. The success of collagen drinks and beauty powders shows that consumers are willing to integrate beauty supplements into their everyday lifestyle rather than viewing them as traditional supplements.
5. Longevity-focused beauty supplements
Another emerging direction is the connection between nutricosmetics and the broader longevity and biohacking movement. Consumers are becoming more proactive about maintaining long-term health and slowing biological aging processes. In this context, beauty is increasingly seen as an external reflection of internal health.
As a result, ingredients that support collagen synthesis, mitochondrial function, antioxidant defense, and inflammation control may gain significant attention. Compounds such as collagen peptides, coenzyme Q10, polyphenols, carotenoids like astaxanthin, and other antioxidant-rich ingredients are already being explored for their potential roles in supporting both skin health and overall cellular resilience.
This convergence of beauty, nutrition, and longevity science suggests that future nutricosmetics will increasingly position themselves not only as beauty products but also as part of a broader healthy aging and wellness strategy.
Do you think topical cosmetics will lose some of their market share to ingestibles?
DA: I don’t think topical cosmetics will lose significant market share; instead, we are seeing the rise of a complementary approach.
Topical skincare works directly on the skin’s surface and remains essential for targeted treatments such as sun protection, exfoliation, or active ingredient delivery. Nutricosmetics, on the other hand, aim to support the skin from within by addressing systemic factors like nutrition, oxidative stress, and inflammation.
In practice, many dermatologists and beauty professionals recommend combining both approaches. Consumers increasingly view skincare routines holistically – using topical products alongside supplements to support skin health from multiple angles.
Is there anything else you’d like to discuss on this topic?
DA: One important aspect of the nutricosmetics category is scientific credibility and regulatory clarity.
While consumer interest is growing rapidly, the industry still faces challenges around substantiating efficacy claims. Strong clinical data, transparent ingredient sourcing, and responsible marketing will be critical for long-term trust in this category.
Another key trend is the convergence of the beauty and wellness industries. Beauty brands are expanding into supplements, while nutraceutical companies are developing beauty-focused products. This crossover suggests that the future of beauty may increasingly be defined by a holistic approach that combines skincare, nutrition, and lifestyle.
Dominika Andrys, Beauty Brand Consultant & Cosmetic Chemist at Beauty Brand Formula Ltd, will participate in the panel discussion “From Gut to Glow: Scientific and Strategic Advances in Nutricosmetics” at in‑cosmetics Global on Wednesday, April 15, from 2:30–3:15 p.m in the Marketing Trends Theatre.
in‑cosmetics Global 2026 will take place from 14–16 April at the Paris Expo Porte de Versailles, France.
