Silas Capital led the round with participation from L Catterton and existing investors Willow Growth Partners and Halogen Ventures.
The company said the funding will be used to support expansion across Sephora stores in the United States, product development and continued investment in e-commerce.
Capital supports scaling within specialty retail
Founded by entrepreneur, actress/producer, and podcast host Molly Sims, YSE Beauty launched in 2023 and entered brick-and-mortar retail in June 2025 through an exclusive partnership with Sephora. The company said it expects to more than double its Sephora business in 2026 while continuing to grow online sales.
“There is so much synergy between our brand, the brands in the Silas portfolio and L Catterton’s deep strategic knowledge of the category,” Sims said in a press statement. “Both firms deeply understand the kind of women we speak to… what she wears, what she values and how she moves through the world.”
Sims characterized this synergy between the organizations as a factor in selecting the investment partners. “It feels like a true alignment in vision and audience, making it the perfect fit,” she said. “This partnership isn’t just strategic - it’s a shared philosophy and a mutual understanding of what’s going to fuel us and where we want to take the brand next.”
According to the company, YSE Beauty delivered 120% revenue growth in 2025 and is projecting more than 80% growth in 2026, with revenue expected to approach $30 million next year.
Investor interest in age-specific beauty positioning
YSE Beauty is positioned around women aged 35 and older, with a focus on clinically tested products designed for simplified routines. The brand’s portfolio includes exfoliating pads, eye treatments and complexion-focused products positioned at the intersection of skincare and makeup.
“Molly’s approachable, yet authoritative voice has been a key driver in building the loyal and engaged community supporting the incredible momentum for YSE Beauty,” said Brian Thorne, partner at Silas Capital, in a press release. “Leveraging her insider network of dermatologists, estheticians and makeup artists, she has curated a lineup of multi-functional skincare-meets-makeup essentials that cater to an underserved Gen X customer that demands results-driven beauty.”
Thorne said Silas Capital plans to support growth across channels. “We’re thrilled to partner with Molly for this next chapter,” he added, “supporting both the brand’s impressive e-commerce momentum, as well as its quickly scaling wholesale expansion with Sephora.”
Investment follows recent L Catterton activity in beauty
The YSE Beauty deal follows previous beauty and personal care investments by L Catterton, including venture/minority investments in personalized hair and skincare brand Function of Beauty in 2020, minimalist beauty brand MERIT in 2021, and Swedish vegan haircare brand Maria Nila in 2023.
As previously reported by CosmeticsDesign, in 2024, the firm entered into a strategic partnership with Stripes Beauty, the menopause-focused skincare brand co-founded by Naomi Watts. At the time, Whitney Casey, a partner at L Catterton, shared that the private equity firm is “proud to invest in women and contribute to developing a health platform to address the full range of women’s unique lifestyle needs.”
YSE Beauty said it will continue to invest in product development and operational scale as it deploys the Series A capital.
