People on the Move: Q4 2025

In this quarterly column, we round up noteworthy employment news for beauty industry professional and executives.

From trade associations to beauty brands, companies across the US personal care industry announced new executive appointments shaping leadership teams heading into 2026.

Sol de Janeiro appoints Jordan Saxemard as global CMDO

In October, Sol de Janeiro appointed Jordan Saxemard as global Chief Marketing and Digital Officer. Saxemard brings more than two decades of experience across beauty, luxury and technology, most recently serving as president for the Americas and EMEA at Dyson, following a 12-year tenure at Coty Luxury.

“As we enter our next chapter, I am excited to partner with Jordan to continue bringing our joyful, inclusive vision of beauty to more people around the world,” said Heela Yang, co-founder and CEO of Sol de Janeiro, in a company press release. In his new role, Saxemard leads global brand and product marketing, communications, digital and consumer engagement strategy as the company continues to expand its global footprint.

PCPC expands leadership team with science and global strategy appointments

Personal Care Products Council named Jaap Venema Chief Scientist and Executive VP of Science, effective November 3, 2025, and appointed Heather Helm as Executive VP of Global Strategies last month. Venema brings more than 35 years of experience across academia, the pharmaceutical sector and nonprofit leadership, most recently serving as CSO at the U.S. Pharmacopeia, while Helm joins PCPC after more than two decades at the U.S. Department of Commerce, including serving as principal deputy assistant secretary for industry and analysis.

“Against the backdrop of an increasingly complex geopolitical landscape, Heather’s appointment comes at a pivotal moment for our industry,” said Tom Myers, president and CEO of PCPC in a press statement. According to the organization, the appointments are intended to strengthen its science-based advocacy and support international trade, regulatory alignment and global market access for the cosmetics and personal care products industry.

Melis del Rey becomes newest CEO for Supergoop!

Supergoop! has named Melis del Rey chief executive officer and board director, with her appointment taking effect December 8, 2025. Del Rey brings more than two decades of experience in the global beauty and consumer products industry, most recently serving as general manager of Amazon U.S. Health and Beauty, where she led the evolution of the platform’s beauty business.

“Melis is a dynamic and visionary leader with a proven track record of building global brands, strengthening retail partnerships, and delivering exceptional consumer experiences,” said Edgar Huber, chairman of the board at Supergoop! in a media statement. She succeeds Gregory Polcer, who has served as interim CEO since May 2025 and will remain on the company’s board of directors.

Dr. Felipe Jimenez named Senior VP of Scientific Innovation at Curology

Jimenez brings more than two decades of experience in skin biology, product development and R&D leadership, most recently serving as Chief Science Officer at NULASTIN, where he advanced new technologies and expanded the company’s intellectual property portfolio.

Starting in his new role last month, he is leading Curology’s scientific strategy, with a focus on formulation innovation, real-world testing and cross-functional R&D partnerships throughout 2026. The company said his work will support its mission to make effective skincare more accessible and help guide upcoming science-backed product launches following the recent DayPrimeRx debut.

iLABS appoints Max Maur SVP of Sales

In November, global beauty company iLABS has appointed Max Maur as Senior VP of Sales as the company looks to support its next phase of growth. In the role, Maur is focused on deepening existing partnerships and expanding iLABS’ customer base across the beauty sector.

He brings more than 20 years of industry experience, combining a background in chemical engineering with senior leadership roles spanning sales, marketing, operations and R&D. According to the company, his experience across the full value chain, from ingredient formulation to finished goods manufacturing, is expected to support customer-focused growth initiatives.

Former L’Oréal Groupe executive joins CAKES body

In October, intimate apparel company CAKES body appointed Erica Culpepper as its first president as the brand enters its next phase of growth. Culpepper joined CAKES after more than 20 years at L’Oréal Groupe, where she held senior leadership roles across brands including IT Cosmetics, Carol’s Daughter, L’Oréal Paris and Maybelline New York, with a focus on scaling founder-led and high-growth businesses.

“I’ve admired CAKES body since its early days — what started as a clever solution has evolved into a full-on cultural movement rooted in purpose, community, and simplicity,” Culpepper said in a press statement. In the role, she is focused on operational strategy, innovation and expansion across retail and international markets while working closely with co-founders Taylor Capuano and Casey Sarai.