ORLY announces perfectly personalized pH Perfector polish
ORLY Beauty has introduced pH Perfector, a pH-responsive nail tint that adapts to an individual’s nail chemistry to reveal a personalized pink hue that persists after removal. Available in warm and cool blush variants, the formula blends pH reactive dye systems with vitamins C and E, mastic gum oil, and silica to support both nail health and smooth application.
The launch targets consumers seeking minimalist, color care hybrids and aligns with rising consumer interest in customizable and functional beauty, an area tracking growth across social platforms and retail data.
ORLY’s pH Perfector retails for $15.00 on the company’s website.
Indie oral health care brand launches holiday-themed toothpaste flavor
Boka has introduced a limited edition Vanilla Cardamom toothpaste formulated around its proprietary nano-hydroxyapatite, a biomimetic mineral designed to support enamel health without artificial flavors or colors. The launch highlights continued consumer interest in sensorial oral care, with the warm spice profile positioned to enhance routine use and seasonal gifting.
Boka Vanilla Cardamom toothpaste retails for $12.99 through the company website, Amazon, and a Target.com holiday gift set while supplies last.
Bondiboost releases new Strawberry Gum Miracle Hair Mask
The Strawberry Gum Miracle Hair Mask expands the brand’s treatment range with a silicone-free, aloe-based formula built around antioxidant-rich Australian Strawberry Gum Extract to support repair and environmental defense. The mask is positioned for weekly use and is clinically tested to improve split ends by 84% after four applications, which may interest manufacturers tracking demand for claim-driven conditioning treatments.
Argan, Jojoba, and Queensland nut oils add a familiar fatty acid profile for conditioning while keeping the format aligned with clean beauty expectations.
Bondiboost’s Strawberry Gum Miracle Hair Mask retails for $31.00 on the company’s website.
RoyceDerm latest launch Rosemary Mint Scalp Scrub goes live
RoyceDerm’s Rosemary Mint Scalp Scrub introduces a hydrated silica exfoliation system supported by plant-based surfactants to address buildup, flakes, and excess oil while maintaining gentle cleansing performance. The inclusion of rosemary leaf oil, peppermint extract, and menthol positions the formula for consumers seeking soothing benefits, especially those managing itchy or flaky scalp conditions.
The brand also links follicle stimulation with hair growth support, reflecting ongoing demand for scalp health solutions that complement anti-shedding regimens. The product is sulfate-free, vegan, and suitable for color-treated hair.
RoyceDerm’s Rosemary Mint Scalp Scrub retails for $24.99 on the company’s website.
Actor-founded indie kids brand expands product offerings
Niles + Chaz has expanded its children’s clean haircare line with OH MY WASH! Ultra Hydrating Shampoo and SLIP HAPPENS! Replenishing Conditioner, both formulated to support diverse and mixed hair textures. The products center on a superfruit blend featuring starfruit, guava, papaya, kiwi, and lychee, providing a vitamin-rich profile suited to brands watching demand for gentle, plant-forward systems.
Each launch is vegan, cruelty-free, nut-free, and free of sulfates, parabens, and silicone, aligning with current expectations in the kids segment for safety and ingredient transparency.
The new launches retail $22.00 and $24.00, respectively, on the brand’s website.
Aussie bounces into curl care with three new launches
Aussie is entering the curl care treatment space with Ultra Wonder, a three-product range designed to streamline routines through hybrid formulas that combine styling and treatment benefits. The collection features amino acids and strengthening lipids across a Daily Mist, Treatment, and Gel Crème, reflecting a shift toward simplified systems that still deliver definition and moisture.
Each silicone-free product is competitively priced to position the collection for mass market distribution, and the launch signals continued consumer interest in multi-benefit curl care that reduces product layering without compromising performance.
Aussie’s Ultra Wonder line retails for $9.99 each on the company’s website, Amazon, and Walmart.
Indie suncare brand SPOOGE launches Face Shots product for winter athletics
SPOOGE has expanded its dermatologist-developed suncare range with Face Shots, a mineral SPF 30 formula created for high altitude use and tested on skiers. The product features 22 percent zinc oxide supported by ceramides, edelweiss extract, raspberry seed oil, and vitamin E, addressing hydration, soothing, and antioxidant needs in cold weather conditions.
The brand is also introducing a Face Shots To Go Kit with three 0.5-ounce minis, aligning with consumer demand for portable SPF formats suited to reapplication. The line is reef-safe, vegan, and water-resistant for 80 minutes.
SPOOGE Face Shots retail on the company’s website for $34.00
