Edgewell Personal Care has released its fourth quarter and full-year results, highlighting steadier international demand, heavier promotional activity in North America and a major portfolio change with the planned sale of its Feminine Care division to Swedish health and personal care company Essity for $340 million early next year.
In a press statement, Ulrika Kolsrud, President and CEO of Essity welcomed the news of the sale, sharing, “with this acquisition we are building a stronger personal care business in North America, in line with our strategy to focus on high yielding categories in attractive geographies.”
The update gives industry stakeholders a clearer view of how the company is reshaping its priorities heading into FY2026.
Q4 2025 overview
Edgewell saw modest sales growth in the fourth quarter with a reported $537.2 million, an increase of 3.8% compared to Q4 2024. Largely driven by international markets, the company’s Wet Shave, Feminine Care and Sun and Skin Care categories performed well outside the United States while the North American market remained more promotional, especially in sun care.
“International markets continued to deliver durable growth,” Rod Little, Edgewell’s president and chief executive officer, shared in a press statement, adding that Edgewell pushed ahead on innovation through “consumer-led launches across key regions.”
Characterizing the period as a “year of challenge and transformation,” Little pointed to “encouraging momentum marked by improving sales and market share trends and a revitalized brand portfolio” as the company closed the period.
He added that the focus for fiscal 2026 will be tighter execution and margin recovery. “Importantly, we believe Edgewell now has the team, structure and capabilities in place to return to organic sales growth in 2026,” he said.
He further described the sale of the Feminine Care business as “a pivotal step in transforming Edgewell into a more focused, agile and consumer-driven personal care company.”
Category performance
Wet Shave
The category, which includes men’s systems, women’s systems, disposables, and shave preps, saw a net sales increase of $3.7 million, or 1.2% in Q4 2025. As detailed in the company’s reporting, shave demand held up globally, though the North American market softened due to lighter volumes and more frequent promotions.
Sun and Skin Care
Sun care posted solid volume gains and continues to be one of Edgewell’s more active categories with a Q4 2025 net sales increase of $15.3 million, or 11.5%. The company noted, however, that higher marketing and operating costs weighed on profitability.
Feminine Care
Feminine Care delivered a small uptick in sales, led by liners and tampons. With the business set to be sold to Essity for $340 million, category activity this year serves more as a bridge to the company’s forthcoming streamlined portfolio.
