October Launch Pad: Fresh-picked fall faves

A monthly review of noteworthy product launches in the cosmetics and personal care spaces.

From fantasy and celebrity-inspired fragrances to early holiday drops, this month’s launch pad has a wide audience appeal.

Dossier launches Lost Americana fragrance collab with MGK

Lost Americana, the latest unisex Eau de Parfum from Dossier in collaboration with celebrity musician MGK, features a formulation centered on clean, vegan, and cruelty-free ingredients. The fragrance builds around a spice-driven heart of nutmeg, myrrh, and cinnamon, layered with top notes of incense, almond, and pink pepper, and a base of patchouli, vetiver, suede, vanilla, and chocolate.

The ingredient list includes essential oils such as patchouli and cinnamon bark, as well as aroma compounds like vanillin and acetyl cedrene. Like all of Dossier’s products, Lost Americana adheres to U.S. and E.U. cosmetic safety standards to adhere to the growing demand for non-toxic, sustainably sourced fragrance inputs.

Dossier x MGK Lost Americana fragrance retails for $49.00 on the company’s website.

ELEVEN Australia releases limited-edition COLOUR POP! Holiday Trios

ELEVEN Australia’s COLOUR POP! Holiday Trios package the brand’s core functional shampoos, conditioners, and treatments in reusable tins with biodegradable inserts made from recycled pulp. Each set targets a specific hair concern, including hydration, repair, volume, frizz control, or color maintenance, through active formulations featuring ingredients like hydrolyzed soy protein, argan oil, and panthenol.

For example, the Blonde Trio includes violet pigments to neutralize brassiness, while the Repair and Miracle trios rely on strengthening and conditioning agents designed for damaged hair. Formulas across the range are paraben-free, color-safe, and align with the brand’s ongoing focus on ethical, environmentally conscious hair care.

ELEVEN Australia’s COLOUR POP! Holiday Trios retail between $54.00 and $60.00 on the company’s website.

Scentbird’s Onyx Storm Discovery Set brings fantasy to life for book and beauty fans

Fragrance subscription and discovery platform Scentbird’s new limited-edition Onyx Storm Discovery Set draws on the popularity of Rebecca Yarros’s Empyrean series, offering five unisex fragrances designed to reflect the books’ emotional tone and elemental themes. Each scent, created in partnership with niche and indie fragrance houses including Arquiste, Heretic, and Confessions of a Rebel, features moody accords ranging from smoky and leathery to spicy and storm-charged.

Notable ingredients include incense, pepper, dark woods, and amber, evoking the intensity of dragons, battle, and romantic tension. The set, positioned as a narrative-driven sensory experience, is exclusive to Scentbird’s website and has quickly emerged as a top-performing discovery collection for the brand.

Scentbird’s Onyx Storm Discovery Set is available now in limited quantities for $35.00.

Murad expands into ingestibles with Pure Skin Clarifying Supplement

Murad’s new Pure Skin Clarifying Supplement supports acne management through a gut-skin axis approach, combining vitamins, minerals, and botanicals to target internal triggers of breakouts. Key actives include vitamin A, zinc, and chromium picolinate to regulate oil production and support cell turnover, alongside detoxifying herbs like burdock root, yellow dock, and horsetail.

The formula also includes antioxidants, amino acids, and B vitamins (B6 and niacin) aimed at calming inflammation and aiding post-acne skin repair. Developed under Dr. Howard Murad’s integrative skin care philosophy, the supplement marks a strategic move into wellness-aligned, daily-use ingestibles.

Murad’s new Pure Skin Clarifying Supplement retails for $45.00 on the company’s website.

Remedy Skin Derm Dissolve Cleansing Balm Reinvents is now available

Remedy Skin’s new Derm Dissolve Cleansing Balm, developed by Dr. Muneeb Shah, introduces a barrier-supportive approach to oil-based cleansing. The formulation features skin-identical ceramides and linoleic acid to maintain lipid integrity, while a blend of Centella Asiatica, turmeric, and green tea extract offers antioxidant and anti-inflammatory benefits.

Designed to emulsify into a hydrating milk, the balm removes makeup and SPF without leaving residue or disrupting the skin barrier. A hygienic, air-tight pump dispenser rounds out the launch, aligning with growing industry interest in clean dispensing and minimal waste.

Remedy Skin Derm Dissolve Cleansing Balm retails for $18.00 on the company’s website.

Indie brand Nail Thoughts debuts Summer Forever Cuticle Oil

Nail Thoughts’ new Summer Forever Cuticle Oil blends sweet almond, jojoba, coconut, and vitamin E oils to deliver lightweight hydration across nails, cuticles, and surrounding skin. Formulated to support nail flexibility and reduce breakage, the oil absorbs quickly while leaving a subtle, warm scent.

Jojoba oil’s molecular similarity to natural sebum enhances penetration into the nail plate, while antioxidant-rich vitamin E helps maintain skin barrier health. The new launch enters the market as a multi-use, seasonally positioned treatment for dry, brittle nails.

Nail Thoughts’ Summer Forever Cuticle Oil retails for $19.80 on the company’s website.

Pure Daily Care’s Zap Patch is a creator-first format launch

Pure Daily Care’s Zap Patch is a gel-based acne treatment developed with a two-step application system designed to complement the brand’s NuDerma High Frequency Wand. The formula includes anti-inflammatory botanicals such as willow bark, phellodendron, and houttuynia extracts, alongside amino acids and humectants to maintain hydration and support the skin barrier.

Designed for seamless wear under makeup, the clear, non-sticky film addresses visibility concerns common with patch-style treatments. Launching exclusively on TikTok Shop, the release reflects a growing trend in performance skin care tailored to a Gen Z demographic of content creators and platform-native packaging design.

Pure Daily Care’s Zap Patch is also available on the company’s website and retails for $29.95.