Precedence Research reported that the global dermal fillers market size was estimated at over $7 billion in 2024 and anticipates it to reach $15.7 billion by 2034, expanding at a CAGR of 8.4% from 2025 to 2034.
Also on the rise are products marketed as dietary supplements that are positioned to complement such procedures by limiting bruising or speeding up skin recovery.
However, products making such claims run the risk of straying into disease claims territory.
It is important to consider that the U.S. Food and Drug Administration (FDA) defines disease to mean “damage to an organ, part, structure, or system of the body such that it does not function properly”, explained Rend Al-Mondhiry, partner and co-chair of the regulatory group at Amin Wasserman Gurnani LLP.
“Since the skin is an organ, a bruise (or swelling) seems to constitute damage to an organ, but if the skin is still functioning properly, then shouldn’t a claim to reduce bruising be okay?” she asked. “There are FDA Warning Letters out there on these types of claims, but mainly for cosmetics—which clearly can’t make reduced swelling/bruising claims, post-surgery or otherwise.
“However, if you are claiming a dietary supplement can reduce pain or discomfort associated with bruising (or inflammation), or can treat bruising following an injury or surgery, then we’re likely heading into disease claim territory."
Al-Mondhiry added that claiming to prevent bruising or swelling before surgery might also cross the line as it could be viewed as preventing damage to the skin.
“We also know that FDA considers ‘wound healing’ to be a disease claim, and reduced bruising might be considered similarly by FDA (since it could be a type of ‘wound healing’),” she said.
One example is a 2022 FDA courtesy letter to HealFast, Inc. Among other claims, FDA indicated that the company’s claim “Quercetin...Regulates histamine and inflammation. Like Bromelain, reduces bruising and swelling. Aids with pain control” is considered a disease claim.
The market overview
Conversations on social media often occur without consideration of the regulatory boundaries.
Alyssa Williams, food and beverage category insights manager at Spate, said consumers are moving away from general wellness products and zeroing in on targeted solutions. Examining data from Google and TikTok U.S. from Aug. 2024 to Jul. 2025 vs. Aug. 2023 to Jul. 2024, Spate found:
- Arnica - +12.2% Year-over-Year (YoY)
- “Bruising” alongside arnica - +91.6K avg monthly popularity, +144.5% YoY growth
- “Muscle pain” alongside arnica - +32.6K avg monthly popularity, >1,000% YoY growth
- Top growing brand: Boiron - +98K avg monthly popularity, +18.8% YoY growth
“From an insights perspective, what stands out here is how consumers are increasingly turning to focused, functional solutions rather than broad wellness products,” Williams told NI. “Searches for ‘bruising’ alongside arnica are up +144.5% YoY, and ‘muscle pain’ is up over +1,000% YoY, indicating that consumers are amplifying their interest in arnica as a targeted recovery tool, moving it from a traditional remedy into wider cultural awareness.
“This reflects a broader trend we’re tracking at Spate: supplements are evolving into specific, problem-solving products that fit into everyday self-care routines.”
Paula Simpson, founder of Nutribloom Consulting, said she believes this is an area of opportunity for brands that formulate and develop products to correctly complement medical aesthetic procedures.
“Advancements in biotech and microbiome science also have an opportunity to grow in the area,” she said. “Integrative aesthetic formulations support systemically versus acute topical application. This bi-directional approach can be more effective than topicals alone."
Understanding the mechanism(s) of action
Balanced nutrition and a healthy lifestyle provide the foundation for recovery, Simpson said, but targeted nutraceuticals with concentrated ingredients can further optimize cellular function and create favorable conditions for healing in both invasive and non-invasive procedures. And this is why it’s imperative to understand the mechanism and physiological actions associated with treatments and procedures, she added.
Simpson, who has a background in formulating for medical aesthetic procedures, explained that wound healing is a complex process involving overlapping phases of hemostasis, inflammation, proliferation and remodeling. Each stage places significant metabolic demands on the body, shifting from a catabolic state of tissue breakdown to an anabolic phase of renewal and repair.
“For example, incorporating targeted nutrients alongside botanicals with lymphatic-supportive properties may enhance recovery and reduce downtime,” she said.
“Equally important is the avoidance of nutrients or botanicals with blood-thinning effects, as these can increase the risk of bruising and prolong the healing process. Thoughtful integration of supportive and precautionary measures ensures safer, more effective and predictable treatment results.
Prior to a procedure, Simpson also suggested steering clear of sedative herbs such as HTP, St John’s wort, valerian, passionflower, lemon balm and chamomile in addition to to the foods, herbs and supplements with blood thinning properties like salmon, garlic, ginger, fish oil, flax or hempseed, feverfew, green tea, Co-Q10, CBD oil, echinacea, vitamin E and turmeric.
She added that adequate nutrient supply is essential for optimal healing.
“Without sufficient nutritional support, patients may experience delayed recovery, increased discomfort or suboptimal results,” she said. “Nutraceutical interventions offer a proactive approach to meet these heightened physiological demands.”
