August Launch Pad: Precision treatments and trend-forward formulas

A monthly review of noteworthy product launches in the cosmetics and personal care spaces.

Celebrity brand expansions, skin care formulations for the unique needs of Gen Z and Gen A consumers, and drops from major brands like Neutrogena and Cetaphil characterized this month’s NPD roundup.

Peach & Lily’s MiniProtein Exosome Bioactive Ampoule focuses on collagen restoration

Peach & Lily’s MiniProtein Exosome Bioactive Ampoule targets early signs of collagen loss with a high-potency, biomimetic formula. At its core is the proprietary MicroMimic Tri-Signal Concentrate, a complex of MiniProteins, Exosomes, and Phyto Growth Factors designed to emulate youthful skin signaling.

According to the brand, this blend is formulated to deliver both instant radiance and long-term firming by supporting surface renewal, hydration, and barrier strength. Each ampoule saturates skin in concentrated actives to enhance elasticity, reduce fine lines, and boost natural luminosity.

Peach & Lily’s MiniProtein Exosome Bioactive Ampoule retails for $53.00 on the company’s website.

Haus Labs launches Precision Sculpt Shaping Balm

Haus Labs by Lady Gaga has introduced the Precision Sculpt Shaping Balm, a clean, vegan, and cruelty-free contouring stick formulated to deliver a natural to dramatic sculpted effect with a second-skin matte finish. The formula contains five skincare actives, including Vitis Vinifera Extract, Tea Rose Extract, Suberin Extract, Fermented Arnica, and Plant Squalane to support elasticity, firmness, and smoothness while offering 12-hour wear that is sweat- and humidity-resistant.

The range includes nine sculptural tones across six color families, developed through a shade validation process with makeup artists and industry experts to ensure inclusivity. The launch also features the Dual-Ended Precision Sculpting Brush, designed for seamless blending of cream and powder textures.

Haus Labs by Lady Gaga’s Precision Sculpt Shaping Balm retails for $30.00 on the company’s website.

Beyonce’s Cécred introduces Protection Collection for protective styles and extensions

Cécred has launched the Protection Collection, a five-piece range formulated to address the specific needs of protective styles and extensions. Powered by the brand’s new PhytoFerment technology, a concentrated blend of bioactive CO₂ extracts fermented with purple willow bark, the collection is designed to support scalp health, reduce buildup, and minimize damage during wear and takedown.

Products include a scalp refreshing spray, detoxifying shampoo, detangling spray, oil treatment, and hair and scalp balm, each targeting key challenges such as itchiness, breakage, and tension. Developed with input from stylists and tested for performance, the company’s press release confirmed, the line expands Cécred’s offering with science-backed solutions for an underserved category.

Cécred’s Protection Collection is now available on the company’s website, retailing between $28.00 and $48.00.

Gen Z favorite brand Good Molecules now offers Rich Cream with Ceramides to soothe dry skin

Good Molecules has introduced the Rich Cream with Ceramides, a moisturizer formulated to strengthen the skin barrier and deliver long-lasting hydration. The formula combines ceramides (AP, NP, and sphingolipids) with betulin to support barrier function, while a vegan lanolin oil alternative and plant-based emollients create a plush texture suitable for dry, sensitive, or compromised skin.

Designed to calm, soften, and replenish, the cream offers intensive hydration while maintaining a soothing, non-irritating profile.

Good Molecules Rich Cream with Ceramides is available on the company’s website for $14.00.

Neutrogena expands Collagen Bank lineup with Vitamin C Serum and Eye Gel Cream

Neutrogena has introduced two new products featuring its patented micro-peptide technology, engineered to be twice as small as standard anti-aging peptides for deeper skin penetration and collagen support. The Collagen Bank 15% Vitamin C Serum combines pure vitamin C with 2% PHA for gentle exfoliation, brightening, and collagen defense, while maintaining a lightweight texture suitable for daily use under makeup.

The Collagen Bank Reviving Eye Gel Cream targets dark circles, puffiness, fine lines, and elasticity with a formula enriched with niacinamide and micro-peptides, designed to strengthen the delicate eye area while providing hydration. Both fragrance-free formulations are positioned to support collagen health and enhance visible skin radiance.

Neutrogena’s Collagen Bank 15% Vitamin C Serum retails for $19.99 at Target, Walmart, and on Amazon, and Collagen Bank Reviving Eye Gel Cream retails for $19.49 on Amazon.

Cetaphil addresses sensitive skin needs with Nourishing Oil to Foam Cleanser release

Cetaphil has announced its latest product offering, Nourishing Oil to Foam Cleanser, a dual-phase formula designed to dissolve makeup, excess oil, and impurities while providing 24-hour hydration. Developed in collaboration with dermatologists, the cleanser features the brand’s proprietary PENTAVITIN ingredient for enhanced moisture retention, flaxseed oil rich in omega fatty acids to help reduce redness, and a blend of niacinamide and panthenol to support the skin’s barrier function.

The formula transforms from oil to foam on contact with water, rinsing clean without residue and leaving skin comfortable rather than stripped. Fragrance-free and formulated for normal to dry, sensitive skin, it has been clinically shown to improve hydration and barrier health after a single use, according to the company’s press release.

Cetaphil Nourishing Oil to Foam Cleanser retails for $12.99 and is available at Ulta Beauty, Walmart, Target, and HEB locations nationwide.

Indie brand Pour Tous targets Gen A to Z with customizable skin care line

Pour Tous has introduced a dermatologist-tested skin care collection designed to bridge the gap between juvenile and adult formulas for Gen Alpha and Gen Z. The line features a gentle cleanser, a lightweight moisturizer, and a customizable serum system with three targeted boosters, Hydrate, Shimmer, and Refresh, formulated to address varying skin needs.

Key ingredients include Niacinamide, Cucumber Fruit Water, Prickly Pear Extract, and a mix of plant-based extracts and prebiotics to support hydration, barrier function, and skin tone. All products are cruelty-free, suitable for sensitive skin, and meet Sephora Clean and European safety standards, reflecting a science-backed, high-performing approach to youth skin care.

The Pour Tous collection ranges from $15.00 to $26.00 and is available for retail on the company’s website.