The company behind IL MAKIAGE and SpoiledChild has reported strong financial results for the second quarter of 2025 and raised its full-year outlook. According to ODDITY’s financial report released earlier this week, “net revenue was $241 million compared to $193 million in the second quarter of 2024, representing a 25% year-over-year increase.”
ODDITY also reported that “gross profit was $174 million compared to $139 million in the second quarter of 2024,” with a gross margin of 72.3%.
The company posted an adjusted EBITDA of $70 million, a key profitability metric. While this represents a 12% increase from the previous year, the company noted a year-over-year decline in adjusted EBITDA margin from 32.3% to 28.8%, reflecting increased investments in growth initiatives.
“Our business is growing with high profitability, multiple engines, and long runways,” said Oran Holtzman, ODDITY co-founder and CEO, in the company’s press release. “These strong financials allow us to continue reinvesting in our future, including technology, ODDITY Labs, and building new brands.”
Investment in R&D and new brand development
ODDITY reported progress on two new brand launches during the quarter. The company confirmed that its third brand, currently referred to as Brand 3, remains on track for a formal launch in the fourth quarter of 2025.
“The upcoming launch of Brand 3 opens up a massive new market for us with the expansion into medical grade products,” said Holtzman. “Just as we used technology and our direct-to-consumer model to transform beauty, we are turning our sights towards health care, starting with dermatology, where we see a strong and profitable runway.”
ODDITY also confirmed the development of Brand 4 is underway with plans to launch in 2026.
Resources continue to be invested in proprietary research technology, supporting the “ongoing development and expansion of the ODDITY LABS molecule discovery platform.” Designed to facilitate the discovery of new ingredients and formulations, these efforts reflect a continued focus on internal innovation.
Continued momentum across core brands
Flagship brands IL MAKIAGE and SpoiledChild both posted “double-digit online revenue growth” in Q2 2025. The company also cited accelerated international expansion efforts as a key operational highlight for the period.
“We are pleased with our financial results for the second quarter, which beat our guidance on revenue, gross margin, adjusted EBITDA, and adjusted EPS,” said Lindsay Drucker Mann, ODDITY Global CFO, in the financial report. “The third quarter is also off to a strong start.”
Robust cash position supports future investment
During its earnings call webcast, and in its financial report, ODDITY representatives emphasized the company’s strong liquidity, citing “cash and cash equivalents, restricted cash, short-term deposits and marketable securities” totaling $815 million as of June 30, 2025.
Additionally, ODDITY maintains “undrawn credit facilities of $200 million,” the financial report confirmed, giving it considerable financial flexibility for future initiatives, including research and development, infrastructure expansion, or acquisitions.
Optimistic full-year outlook revisions
Citing stronger-than-expected Q2 performance and a “high visibility backlog of repeat orders,” the company raised its full-year financial guidance.
For the year ending December 31, 2025, ODDITY now expects net revenue between $799 million and $804 million, representing 23% to 24% year-over-year growth, and a gross margin of approximately 71%.
