Unilever brand Dove has launched its first Women’s Wellness Range, a collection of personal care products formulated to support the skin care needs of women experiencing perimenopause and menopause.
The line was “developed in close collaboration with gynecologists, menopause experts and dermatologists” and is available exclusively through Amazon in the United States, according to the company’s press release.
Addressing an underserved segment
Dove’s new range is built around the principle of meeting previously unmet needs in women’s personal care. “With 43% of women over 45 actively searching for skin care that supports their changing needs,” the release stated, “this range was created to meet that moment.”
The launch comes at a time of continued growth in the broader sexual and intimate wellness space. According to Mintel’s 2024 US Sexual Wellness Report, the US sexual wellness product market was valued at $1.9 billion in 2019 and is estimated to reach $2.3 billion in 2024, with a forecasted growth to $2.5 billion by 2029.
The Dove Women’s Wellness lineup includes four products formulated to address common hormonal health-related symptoms such as dryness, odor shifts, sweating, and intimate skin sensitivity:
- Glycolic Serum Wash: An exfoliating body wash with glycolic acid to smooth skin and manage hormonal sweat odor.
- Cleansing Oil: A hydrating in-shower cleanser for dry, itchy skin linked to hormonal changes.
- Whole Body Wash: A fragrance-free cleanser designed specifically for vulva skin, pH-balanced for daily use.
- Ultra Gentle Balm: A leave-on moisturizer formulated to relieve vulvovaginal dryness, affecting 70% of women over 50.
Expert input and evidence-based formulations
OB/GYN and menopause expert Dr. Jessica Shepherd collaborated on the range. “As an OB/GYN, I have seen so many women in intimate settings and they still feel they need to censor their personal concerns in conversations because for generations, women have been taught to be quiet about discomfort,” she said in the release. “We’re slowly seeing that shift and unlearning many of these traits, but the silence still lingers.”
Ellen Shepard, Senior Research & Development Director at Unilever, emphasized the scientific foundation of the products in the same press statement. “By leveraging Unilever’s expertise in surfactant science, odor and sweat management and the microbiome,” she explained, “we’re turning women’s needs into advanced, personalized care.”
Campaign encourages conversation
Coinciding with the product release is Dove’s new campaign, “Made with TMI,” which seeks to destigmatize open discussion of hormonal and intimate health issues. According to the release, Dove is “turning ‘TMI’ from something that silences women into a catalyst for conversation and superior care.”
The campaign highlights the brand’s intent to shift cultural narratives around hormonal health and aging, rooted in customer feedback and transparency.
The Dove Women’s Wellness Range also supports Amazon’s condition-based shopping initiative, which helps customers find products tailored to specific needs. All four items in the collection are priced from $19.99, with free shipping available through Amazon Prime.
