Essential oils and amber extract power Humble Brands’ new aluminum-free deodorant
Humble Brands’ new Sweet Amber Original Formula Deodorant features a minimalist, plant-forward formulation designed to neutralize odor without disrupting the body’s natural processes. The formula relies on a base of baking soda and non-GMO corn starch for odor and moisture control, while beeswax adds skin-conditioning benefits.
As described by the brand, the signature scent is crafted from essential oils and botanical extracts, including labdanum, jasmine sambac, vanilla, nagarmotha, and fossilized amber, resulting in a warm, resinous, and balanced profile. This naturally derived blend is free from aluminum and crafted to deliver comfort, performance, and a sensory-rich experience.
Humble Brands’ new Sweet Amber Original Formula Deodorant is available for purchase on the company’s website for $10.99.
Fermented Camelina, Tsubaki, and Daikon Seed Oils elevate shine and smoothness in new Aveda Miraculous Oil
Aveda’s Miraculous Oil harnesses a trio of plant-powered oils to deliver instant shine, softness, and frizz control in a lightweight, multi-benefit formula. The star is Aveda’s exclusive Camelina oil ferment, rich in omega-3, 6, and 9, which strengthens hair from within while smoothing the surface.
Tsubaki oil adds luster and manageability, while Daikon Seed oil smooths the cuticle for a reflective, high-gloss finish. Backed by sustainable sourcing and green chemistry, this vegan, cruelty-free formula is designed for all hair types, including color-treated hair.
Aveda’s Miraculous Oil retails for $42.00 on the company’s website.
Indie beauty brand fresh’s new Black Tea Renewal Serum promises retinol-like results without irritation
fresh has expanded its Black Tea collection with the launch of Black Tea Renewal Serum, a next-gen formula centered around a patented Mauritius black tea extract. This resilient tea, grown for over 130 years in extreme island conditions, is formulated to yield bio-energizing molecules that visibly firm skin and smooth wrinkles.
The serum is further enhanced with ocean kelp to boost elasticity, niacinamide to refine pores and tone the skin, and ceramide NP to reinforce the skin barrier. Designed for all skin types, including sensitive, it delivers clinically proven results with a gentle, retinol-like glow, according to the brand.
fresh’s Black Tea Renewal Serum retails for $116.00 on the company’s website and is also available at Sephora and Ulta’s online storefronts.
K-beauty brand Rael launches ‘first-ever Shorticule spicule serum to hit US shelves’ at Ulta Beauty
Rael’s Microcrystal Activated PM Serum brings microneedling-like results to the US market with its proprietary Shorticules: azelaic-acid-coated spicule microcrystals that painlessly penetrate the skin to enhance absorption. These microcrystals create temporary micro-channels, allowing active ingredients to work more deeply and effectively while resurfacing skin overnight.
The formula is rounded out with calming and barrier-supporting actives like Cica PDRN, copper peptides, and allantoin, making it suitable for sensitive and acne-prone skin. This is the first K-beauty spicule serum to launch stateside, offering a high-impact, no-downtime alternative for clearer, smoother skin.
Rael’s Microcrystal Activated Serum 5000 is available now at Ulta Beauty and retails for $24.99. The Microcrystal Activated Serum 2000 retails for $22.99.
Japanese botanicals meet clinical actives in newcomer IKI Skin Care’s brand launch
IKI Skin Care has debuted with six minimalist yet performance-driven products, each formulated to balance traditional Japanese ingredients with modern science. Standouts include the RYO Emulsion Gel Moisturizer with Centella Asiatica, hyaluronic acid, and niacinamide to hydrate and soothe, and the KIDO Brightening Serum, which combines kojic acid and alpha arbutin to target discoloration without irritation.
The IZUMI Skin Regenerating Serum combines hyaluronic acid, copper peptides, and resveratrol to support elasticity and renewal, while the GAMAN Repair Balm provides deep barrier repair through the use of coconut oil and vitamin E. Across the collection, pH-balanced and fragrance-free formulations prioritize skin barrier health, specifically designed for sensitive skin that demands visible results.
IKI Skin Care products range from $35.00 to $65.00 and are available now on the company’s website.
Trixie Mattel’s cosmetics brand launches gloss-stain hybrid collection
Trixie Cosmetics’ new Soft Serve Hydrating Lip Gloss Stains are formulated to deliver a sensory-rich, two-in-one formula that blends high-gloss shine with long-wear lip staining. The jelly-textured gloss is powered by a hydrating trio: glycerin, triple hyaluronic acid serum, and peptides, designed to plump, moisturize, and smooth the lips for up to 8 hours.
As the gloss wears down, it leaves behind a juicy, sheer tint enhanced with fruity scents and sweetened with stevia for a nostalgic twist. Available in four playful shades and flavors, the formula reflects Trixie Mattel’s blend of professional performance and joyful, drag-inspired flair.
Trixie Cosmetics’ Soft Serve Hydrating Lip Gloss Stains retail for $12.00 each on the company’s website.
Oral wellness brand teams up with vertical farming partner for limited-edition toothpaste launch
Oral wellness brand COCOLAB’s new limited-edition Berry Jam Cocoshine pairs oral care performance with a playful twist, thanks to a partnership with premium strawberry brand Oishii. This peroxide-free toothpaste relies on 20% nanoXIM carepaste, which translates to 3% nano-hydroxyapatite to strengthen teeth while maintaining a pH-balanced, fluoride-free profile.
Stain-fighting silica and baking soda provide gentle whitening, while xylitol promises to support a healthy oral microbiome, according to the brand. The juicy, strawberry-jam flavor is designed to transform a daily brushing routine into a self-care ritual that is clean, effective, and surprisingly indulgent.
COCOLAB’s Oishii Berry Jam Cocoshine whitening toothpaste retails for $22.00 on the company’s website.
