Practical Alchemy debuts travel-ready skin care for life on the move
Newcomer brand Practical Alchemy launched this month with a streamlined trio of self-care essentials designed for fast-paced routines. Its debut lineup includes the Purify + Protect Duo, featuring biodegradable cleansing cloths and SPF 30 sachets for clean, protected skin in one step, formulated with aloe, jojoba, and shea.
Also launching are Vanishing Pimple Patches, hydrocolloid-based blemish covers that calm and conceal without irritation, and The Just in Case, a mirror-lined, sustainable carry case for patches. With a focus on ease, portability, and clean formulations, the brand has positioned itself as a modern solution for on-the-go skin care.
Practical Alchemy’s Purify + Protect Duo retails for $48.00, Vanishing Pimple Patches for $20.00, and The Just in Case for $32.00 on the company’s website.
Mooncat’s Remedy Set bottles nostalgia with shifting pastel lacquers
Mooncat’s new Remedy Set introduces nine thermo-reactive and shimmer-finish nail lacquers, merging visual innovation with emotional storytelling. Drawing from founder Michelle Lin’s childhood in Taiwan, the collection utilizes heat-sensitive pigments and iridescent shimmer to create dynamic shade transitions that shift in response to body temperature and ambient conditions.
With options like Sakura’s Serenade and Flying Nimbus, the line taps into the pastel aesthetic trend while leveraging sensory engagement as a differentiator. The set is designed to appeal to consumers seeking novelty, sentimentality, and visual appeal in nail care.
Mooncat’s Remedy set retails for $136.00, with individual polishes priced between $16.00-$18.00, each on the company’s website.
Grimoire NYC launches tech-driven, inclusive skin care line
Grimoire NYC has entered the skin care market with a four-product launch powered by Capsum’s patented Microfluidic Technology, signaling a strong commitment to performance, inclusivity, and sensorial appeal. Co-founded by Vincent Branchesi and Karim Fadel, the queer-led brand uses encapsulated actives for enhanced stability and targeted delivery, echoing formulation strategies seen in luxury benchmarks like Chanel and La Mer.
Hero products Vanity Monday and Beach Guise showcase oil-encased serums designed for post-party, post-travel, and everyday recovery, while Nightmare Away and Eye Roll round out a routine that blends clinical-grade efficacy with cultural relevance. All products are vegan, cruelty-free, and clinically tested across over 100 skin tones, underscoring Grimoire’s positioning as both high-performance and broadly accessible.
Grimoire NYC’s Vanity Monday and Beach Guise serums retail for $85.00 each, Nightmare Away night cream retails for $55.00, and Eye Roll eye serum retails for $65.00 on the company’s website.
Milani releases hypochlorous-infused Facial Mist for sensitive skin prep
Milani Cosmetics has expanded its skin care lineup with Clean Start Prep Step Facial Mist, formulated with anti-inflammatory hypochlorous acid and electrolytes to soothe, hydrate, and prep irritated skin. Designed for sensitive and acne-prone consumers, the alcohol-free formula provides a fine, non-drying mist that doubles as a calming skincare step and a makeup primer.
Clinical-style consumer data supports key claims around hydration, redness reduction, and visible clarity, positioning the product as a multifunctional prep essential. The launch aligns with Milani’s ongoing strategy to democratize luxury-grade formulations for a mass market audience.
Milani Cosmetics Clean Start Prep Step Facial Mist retails for $12.99 at Ulta and on the company’s website.
cocokind launches Calming Magnesium Mist targeted for sensitive, redness-prone skin
cocokind’s latest release, Calming Magnesium Mist, is a dermatologist-tested facial spray formulated to soothe reactive skin and visibly reduce redness using magnesium PCA and skin-barrier-friendly polysaccharides. The mist combines clean label appeal with clinically vetted claims, making it a strong entrant in the sensitive skin category.
Key actives, such as Biosaccharide Gum-2 and polylysine, support inflammation reduction and microbiome health, while the mist’s makeup-friendly application broadens usage occasions. The launch reflects the brand’s continued focus on function-first formulations that serve both wellness and cosmetic prep needs.
cocokind’s Calming Magnesium Mist retails for $18.00 at Ulta and on the company’s website.
VERB targets hair thinning with clinically proven density peptide collection
VERB Products has debuted its Density Peptide Collection, a two-step system clinically shown to improve hair thickness and reduce shedding, marking a strategic push into the growing scalp care and hair loss prevention category. Formulated with ginseng root extract, niacinamide, and VERB’s proprietary Density Complex, the Density Peptide Shampoo and Density Peptide Hair Serum can deliver up to 200% denser-looking hair, based on a 20-week clinical study of 34 participants.
The products also feature Bio-Peptide (a peptide bonded to biotin) and Saw Palmetto Extract, aligning with dermatologist-backed strategies to support follicle health without the use of pharmaceuticals.
VERB’s Density Peptide Collection is available now for $22.00 per product on the company’s website, at select retailers including ULTA Beauty, Sephora, Target, Amazon, and salons across the U.S. and Canada.
Abib expands with PDRN-based Firming Jelly Mask and Eye Patches for glass skin glow
Abib, the K-beauty brand known for functional innovation, has enhanced its glow-forward portfolio with two PDRN-infused SKUs: the PDRN Collagen Overnight Mask Firming Jelly and PDRN Retinal Eye Patch Glow Jelly. Both formulas feature plant-derived polydeoxyribonucleotide (PDRN) for regenerative care, paired with ultra-low molecular collagen (300Da/200Da) for improved absorption and firming efficacy.
The Overnight Mask delivers hydration and radiance via a refreshing jelly texture, while the hydrogel Eye Patches combine retinal, caffeine, and niacinamide to target puffiness and dullness. With the latest launches, Abib continues leveraging ingredient-led storytelling and texture innovation to cater to global demand for “glass skin” results.
Abib’s PDRN Collagen Overnight Mask Firming Jelly retails for $25.00 and the PDRN Retinal Eye Patch Glow Jelly retails for $20.00 on Amazon and the company’s website.
