!["It’s no longer about simply living longer but about living better for longer, [and] this balance between lifespan and healthspan is gaining traction in the beauty world," said Luciana Uttembergue D’Elia, Sr Technical and Marketing Manager at dsm-firmenich.](https://www.cosmeticsdesign.com/resizer/v2/ZYTWCJGO6NCVDCGSK7TJSVBTEQ.jpg?auth=85592acb5dd785e36ff07cf501d45ae1fbfbf604fec90587e879bfab30aef398&width=824&height=465&smart=true)
At this year’s NYSCC Suppliers’ Day, key trends shaping the future of cosmetics and personal care were front and center. From the expansion of longevity science into hair care to the growing adoption of food-derived actives and next-generation retinol alternatives, innovation across ingredients and formulation technologies reflected a rapidly evolving market.
Below are three insights highlighted by CosmeticsDesign US.
The longevity of the longevity trend: From skin to hair and beyond
The concept of longevity is gaining momentum in the beauty industry, not just as a trend, but as a comprehensive approach to aging and wellness. Increasingly, manufacturers are exploring ways to extend healthspan, not just lifespan, by targeting the biological roots of aging.
“Longevity isn’t just a buzzword—it’s a lifestyle shift,” Luciana Uttembergue D’Elia, Senior Technical and Marketing Manager at dsm-firmenich told CosmeticsDesign US. “It’s no longer about simply living longer,” she said, “but about living better for longer.”
At NYSCC Suppliers’ Day 2025, dsm-firmenich showcased ETERWELL HAIR, a new active designed to address hair aging at the cellular level. The ingredient targets senescent cells, commonly known as “zombie cells,” to help restore healthy cell function in the scalp and improve both hair vitality and longevity.
Uttembergue D’Elia emphasized that consumers are now more attuned to scalp health as the foundation of healthy hair. “The future of hair care is about more than just shine and strength,” she explained, “it’s about helping hair stay healthier, longer.”
Vantage echoed the longevity theme with its focus on pre-juvenation, or preventive care that supports long-term skin and hair health. “Longevity is a constant not only in personal care but in general wellness today,” said Beto Pino, Vice President of Product Innovation & Technical Marketing at Vantage.
“Vantage is presenting pre-juvenation as a key foundation of a new generation of ingredients which delivers not only efficacy for today skin and hair products, but also act as preventive tools for anti-wrinkles for skin care or follicle health in hair,” he shared.
One such ingredient highlighted at this year’s show is Vantage’s ANGEL EYE EFX, which supports the prevention of signs of aging through targeted delivery and protective action.
Demand grows for food-derived ingredients
Formulators are increasingly turning to food-based actives for consumers who are hungry for clean, familiar, and sustainable ingredients. At the show, multifunctional ingredients derived from edible sources were featured across a wide range of applications.
For example, Sensient Beauty highlighted Natpure Col Red LC313, a natural colorant derived from radish, offering vibrant, stable pigmentation for lip and face applications.
Meanwhile, Ashland showcased Phyteq Raspberry i, a multifunctional ingredient with antioxidant and preservative properties that supports the vitality of hair and skin. The ingredient was also included in BEAUTYSTREAMS curated Inspiration Hive exhibit as an example of how sustainable innovation can intersect with shifting consumer demands.
These ingredients reflect a growing preference for food-inspired innovation, particularly in products positioned as clean, effective, and safe for sensitive skin types.
Retinol alternatives gain ground
As consumer awareness of retinol’s side effects grows, ingredient developers are focusing on plant-based and biotech-derived alternatives that offer similar benefits without the potential irritation or longer wait time to experience its effects. Several novel actives presented at Suppliers’ Day aimed to deliver skin-renewing results while improving tolerance.
For example, Core Biogenesis introduced Peauforia and Peauvita, bioengineered ingredients designed to support skin regeneration and reduce signs of aging through sustainable, lab-grown actives.
Additionally, Biocogent featured TensylPro, a clinically backed active that combines extracts of Rumex acetosella (Field Sorrel) and Pinus massoniana (Masson’s Pine) to boost collagen and elastin production. According to the company’s website, the ingredient works to reinforce the dermal-epidermal junction (DEJ), promoting firmer, more resilient skin over time.
On the finished product side, Graydon Skincare’s Supermoon Serum, which was on display in the Indie 360° Pavilion, integrates alternative actives to deliver retinol-like benefits with a focus on long-term skin health and tolerance.
These innovations underscore the industry’s shift toward “well-aging” solutions: products designed to improve skin health sustainably and gently, without compromising on performance.
