L’Oréal said it plans to use Omi’s PhotoDrop tool, which converts physical products into 3D digital twins to create the brand imagery.
According to Omi, the technology is already being used by companies such as Clarins and Nestlé.
The Paris-based tech firm said its PhotoDrop feature allows brands to upload or generate their own background images and drop in, scale, or reposition 3D product models.
Gen AI set to “streamline” image creation
The technology is set to be integrated into L’Oréal’s GenAI Beauty Content Lab, Creaitech, to “streamline the image creation process, accelerate product launches, and save time and production costs.”
Omi’s cofounder and CEO Hugo Borensztein said that as online retail becomes more competitive, speed and quality in product visuals has become critical.
“L’Oréal is an exciting partnership for us,” he added. “They’re pushing the boundaries of retail innovation, and together we’re showing the industry how AI can elevate not just efficiency, but the quality and creativity of visual content.”
Omi also plans to launch VideoDrop, which will “introduce PhotoDrop’s capabilities to video,” and hopes to roll out a ‘learning loop’ feature for marketers that will leverage data and insights on how a piece of content performs.
“AI-powered multi-brand beauty marketplace”
Yesterday L’Oréal also announced a partnership with US multinational NVIDIA to implement Noli “an AI-powered multi-brand beauty marketplace founded by L’Oréal.”
The French beauty firm said that the newly launched Noli.com AI Refinery, which was developed with NVIDIA and Accenture and hosted on Microsoft Azure, “allows for rapid experimentation, scalable personalisation, and responsible AI deployment.”
The system uses more than one million skin data points and thousands of cosmetic formulations, to act as an: “AI Beauty Matchmaker, decoding user’s unique beauty profile to recommend tailored products, delivered directly to their doorstep, said the firm.”