Luxury brand Hermès joins professional-grade skin care brand Dermalogica, Parisian luxury fragrance Diptyque, and fine fragrance brand Le Labo with confirmed partnerships in novel beauty and self-care retail concept Rennaï. The one-stop-shop style brick-and-mortar store will be opening its inaugural location at first-of-its-kind multi-level development Royalmount in Montreal, Canada later this year.
Plans for the Rennaï retail space include a 36,000 square foot storefront that will “offer guests a series of five beauty and self-care zones that promote modern wellness, and services “will include traditional aesthetics, dermatology, nutrition, a fragrance zone and a revitalizing retreat area,” shared a recent press release.
The guest experience for Hermès will be a first for Canadian consumers as the brand will offer its “first beauty and fragrance shop-in-shop in Canada,” including “make-up and their collection of perfumes, bath and body products,” the release said.
Other brand firsts include Dermalogica’s “first-ever advanced open-concept skin treatment services space,” as well as Diptyque’s first shop-within-a-shop showcasing the brand’s “Maison's signature personal fragrances, home and body collections,” the release said. Additionally, Le Labo will offer on-site customized fragrance blends with unique personalized labels.
Regarding these launches, Christopher Novak, Rennaï President, commented in the release that “exclusives and never-been-seen-before experiences are the core foundation of what makes Rennaï so unique and timely,” and added that these “prestigious partnerships are precisely what we want to bring to today's discerning clientele.”
In addition to welcoming globally renowned luxury brands, Rennaï will also include local Québecois brands in its beauty collection such as Watier Cosmetics, as well as “Apprenti Ôr'ganik, JB Skin Sävvi, Selv, Ruby Brown, Landish, and Camellia Sinensis Tea House,” the release confirmed.
The retail concept will also be aligned with the demands of the eco-conscious consumer: in addition to the space adhering to LEED-certification standards, Rennaï will offer beauty product package recycling options, as well as a partnership with TerraCycle to properly recycle hard-to-dispose of containers.
As detailed on the company’s website, Royalmount is “the largest private development in Quebec…a densified, mixed-used project, with massive greening, public transit access and a focus on active mobility.” In addition to the brands partnering with Rennaï, Royalmount will feature more 170 retailers including ALDO, Gucci, Jimmy Choo, Louis Vuitton, and Versace, as well as 60 restaurants, and additional entertainment, office, and hotel spaces.
According to the press release, Royalmount’s “first phase will consist of an 824,000-sq.-ft., two-level retail and lifestyle complex,” and “the district will also house a 3-km elevated linear park as well as an 1.8-acre urban park.”
Additionally, there is significant emphasis on sustainable development – as confirmed on the company’s website, Royalmount is one of the only 100% carbon-neutral mixed-use developments in Canada and will feature 450,000 shrubs, trees, and perennials throughout, offering 20% more green space than surrounding areas. Further, the development will incorporate rainwater harvesting with a planned 86% reduction in rainwater flow discharged to municipal sewers.