Manscaped is developing its global presence, both online and offline as well as expanding its product range to meet male grooming demands. To support its plans, the company has invested in the growth of its team by bringing in Chee Min Hong as its Vice President of Product Development and Ty Shay as the brand’s Chief Growth Officer.
Achieving the next stage of growth: Developing product development and sourcing capabilities
“Before Manscaped, there was a gap in the men’s grooming market that catered to the groin area,” Paul Tran, CEO and Founder of Manscaped, told CosmeticsDesign-USA. “We took on this white space and pioneered a new category.”
From there, Manscaped has continued to expand its product offering to go beyond the groin. The brand has sought to include everything a man needs for an elevated grooming regimen. “With innovation at the forefront, we are laser-focused on creating a whole new self-care routine for men,” emphasized Tran.
The hiring team appointed Ty Shay as Chief Growth Officer and Chee Min Hong as Vice President of Product Development to enable the brand to scale and innovate. Combined, the duo brings more than 40 years of industry experience to its leadership team.
“We pride ourselves on producing premium-quality tools and formulations, and cultivating a team of the best talent in the business,” said Tran.
Expanding to a full grooming product collection
As CosmeticsDesign-USA reported, Manscaped is in the process of rolling out a new line of head-to-toe everyday grooming essentials, The Ultra Premium collection, which includes products such as body wash, premium deodorant, 2-in-1 shampoo and conditioner, hydrating body spray, and lip balm.
“With high-quality vegan ingredients that are never tested on animals, a cologne-quality fragrance and select items encased in our new sleek aluminum packaging, these products are both sustainable and luxurious,” said Tran.
Bringing two new hires onboard
Ty Shay and Chee Min Hong each bring 20-plus years of experience in their respective fields to Manscaped.
Chee Min Hong most recently served as Director of Consumer Marketing and Business Development at Philips. At Manscaped, he will lead product development and global sourcing initiatives while overseeing all aspects of global product development, from strategy and sourcing to regulatory and roadmap considerations.
With an extensive history of defining and driving consumer-centric product strategies, Tran said the newly-appointed Vice President of Product Development “will be integral in optimizing our product roadmap for hyper-growth”.
“As we extend our offerings to include head-to-toe personal care, Chee will ensure quality and innovation guide all aspects of product development,” added Tran.
Prior to Manscaped, Ty Shay led transformational growth and strategic global marketing initiatives at Home Care Assistance and began his career in the industry at Procter & Gamble and Clorox. He will oversee the company’s marketing department, growth strategy, and go-to-market product launches.
“Ty Shay’s growth and marketing expertise will support Manscaped’s rapid expansion and scale while optimizing cross-functional collaboration across departments,” said Tran.