NOW launched its health and beauty division in 2010 with six products and has steadily expanded the line over the years. The latest new products include Bakuchiol Skin Renewal Serum, which is formulated to be used on aging skin in need of a retinol-alternative to aid in smoothing and refining, while improving the appearance of fine lines and wrinkles, without sensitizing effects.
The lightweight, plant-based retinol-alternative serum contains a combination of naturally-derived ingredients along with bakuchiol and Pycnogenol and is positioned to combat the appearance of imperfections and wrinkles.
Other newer products include Vitamin C + Ferulic Acid Serum, Hyaluronic Acid Hydration Facial Mist, Glutathione Skin Brightener Cream, Blemish Clear Gel Cleanser, Blemish Clear Spot Treatment and Blemish Clear Moisturizer.
UL Certified since 2018, NOW Solutions products are made with a commitment to clean ingredients. All of its products are free of parabens and artificial colors and fragrances, and use natural preservatives whenever possible, said the company in a release. They are also Certified Cruelty-Free via PETA’s Beauty without Bunnies program.
The Chicago-based company also revealed a packaging makeover, with new bottles featuring an airless pump for increased stability since the product is not exposed to air when used.
The premium packaging is also now fully recyclable, added the company.