empyri and Woodlot included in inaugural Nine Point Agency incubator

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (IrenaV)
© Getty Images \ (IrenaV)

Related tags Public relations Indie beauty Canada

The cannabis skin care brand and the natural body care brand are among the first Canada-based independent businesses to benefit from the program.

Independent startup and emerging brands in every sector face (financial) challenges. The new Nine Point Agency incubator program is meant to mitigate the costs of PR services and not only help participating businesses grow during the program but also learn from experts and leave with a better understanding of how to build brand awareness and reach new audiences and prospective customers.

“We wanted to find a viable solution to help support the growth of local, emerging brands that we love and admire in a sustainable and resource-driven way and are proud to finally introduce our Incubator Program,” ​says Malania Dela Cruz, Vice President at Nine Point Agency, in this month’s media release about incubator program.

“Each of the brands we've hand-picked for our program represent the innovation, creativity and tenacity it takes to succeed as a business, and we can't wait to help them grow,” ​she adds.

Innovative indie beauty brands take part in Nine Point PR incubator 

Tiffany Soper founded Nine Point Agency in 2014. Based in Vancouver, British Columbia, the PR and marketing agency works with lifestyle and cannabis brands that it describes as “creative, progressive and purpose-driven businesses,…within industries where real change takes place,” ​according to the release.

Nine Point offers clients services such as PR strategy, Public Relations and Media Relations, Influencer Marketing, social and digital media, content development, and event management.

The agency’s first incubator program kicked off this month with 4 participating brands: empyri​ and Woodlot​ in beauty, Taikan Everything in apparel and accessories, and cannabis lifestyle brand OHAI.

 Cosmetics Design readers will recall empyri from this article about the brand’s Founder Jennifer Grant and how she’s leveraging her work as a biomedical engineer and plentiful upcycled cannabis root​ to create skin care and eventually, perhaps, teas as well.

Woodlot was founded in 2014 by Sonia Chhinji and Fouad Farraj as premium basics brand spanning candles, gifts, skin care, and personal care. The brand is headquartered in Vancouver, British Columbia, and remains focused on hand-made, plant-based products.

Both indie beauty brands are now part of Nine Point’s 6-month incubator program and will, according to this month’s media release, benefit from the agency’s newest service: “Adding to the agency's diverse service offering, the Nine Point Incubator Program recognizes the financial barrier for small-sized companies to invest and achieve their marketing goals, and offers tools, services, community and expert guidance that will get creators in front of new audiences, increase brand awareness and, ultimately, support sales and business growth – all for a substantially scaled-back monthly fee.”

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