NuFace launches ionized skin care collection

By Deanna Utroske contact

- Last updated on GMT

photo courtesy of the brand
photo courtesy of the brand

Related tags: At-home beauty devices, Skin care

This week, the beauty device brand added two new products to its portfolio, sophisticated topicals to be used with or without the NuFace microcurrent facial toning devices.

Aesthetician Carol Cole founded NuFace in 2000, and (in partnership with Tera Peterson and Kimberly Morales) launched the company’s signature Trinity Facial Toning Device in 2005.

The brand typifies today’s at-home spa services trend, putting microcurrent technology into consumer hands. And over the past 15 years NuFace has grown to be a truly omnichannel beauty device brand with distribution here in the US and internationally across professional, prestige, and specialty retail; direct-to-consumer; ecommerce; and video/streaming commerce.

The NuFace devices (Trinity, Mini, Fix, and NuBody) are all designed to be used in tandem with a conductivity gel. And until now, the NuFace Hydrating Leave-On Gel Primer has been that product (unless consumers opt to go outside the brand and DIY it, as this Body Beautiful post​ by Laura Gladman suggests).

NuFace launches new microcurrent skin care products

Now this week, NuFace has launched two new conductivity products that promises more robust skin care benefits than that original hydrating primer gel.

“We are excited to finally launch our new Microcurrent Activators!” ​says NuFace Co-Founder and Chief Creative Officer Tara Peterson, in this week’s media release.

“We've proudly committed the last two years to extensive research and testing to ensure our formulas are most effective,” ​she says, adding that, “Just like NuFace devices, our skincare ingredients are rooted in the power of microcurrent technology while nourishing and hydrating the skin to deliver optimal results with each use.”

The two new products are a Hydrating Aqua Gel and a Firming + Brightening Silk Créme. They both act in place of the original Gel Primer but offer topical skin care benefits as well. Hero ingredients in the Hydrating Aqua Gel are hyaluronic acid and glacial water. While the Firming + Brightening Silk Créme features a host of botanical extracts, including snow mushroom, clover flower, ginger root, and dragon fruit.

Both products are formulated with what the brand is calling NuFace IonPlex, a “proprietary blend of electrically charged minerals to nourish the skin and…transfer the microcurrent from your device down to the muscles,” ​according to the NuFace ecommerce site​. This mineral blend includes ions of magnesium, copper, zinc, and calcium.

Related topics: Brand Innovation, Skin Care

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